Press Releases and Information

Tuesday, December 19, 2017

Nortek Security & Control and Core Brands Merge to Expand Opportunities for Partners Across a Broad Range of Markets

President Mike O’Neal and EVP of Marketing and Innovation Joe Roberts lead the newly merged company.President Mike O’Neal and EVP of Marketing and Innovation Joe Roberts lead the newly merged company.

CARLSBAD AND PETALUMA, CALIFORNIA — Nortek Security & Control LLC (NSC) and Core Brands LLC (Core Brands) today announced a strategic merger that combines the two industry leaders’ innovation and resources to lead the smart...

Monday, December 11, 2017

Gefen Now Shipping 4K Ultra HD 600 MHz 1:2 Scaler with EDID Detective and Audio De-Embedder

PETALUMA, CALIFORNIA, December 11, 2017 – Demonstrating its commitment to develop problem-solving signal management solutions for installers, Gefen from Core Brands today announced that its 4K Ultra HD 600 MHz 1:2 Scaler with EDID Detective and Audio De-Embedder (EXT-UHD600A-12-DS) is now shipping worldwide. According to Gefen Product Manager Jason Fitzgerald, the new splitter incorporates scaling, EDID management, and audio break-out functions in one product to help commercial integrators...

Monday, November 20, 2017

Panamax Appoints SFM to Serve as its Canada Distribution Partner

PETALUMA, CALIFORNIA — Strengthening its position as a global provider of robust power management solutions, Panamax from Core Brands today announced the appointment of Montreal-based SFM to serve as a Canada distribution partner for Panamax custom installation and pro solutions. According to Core Brands Vice President of Sales Jeff Costello, SFM is the ideal partner to bring...

Wednesday, November 15, 2017

Gefen 4K 600 MHz Extender over Fiber, the EXT-UHD600-1SC, is Now Shipping

PETALUMA, CALIFORNIA, November 15, 2017 – Reinforcing its commitment to provide commercial integrators with exceptional 600 MHz signal extension solutions, Gefen from Core Brands today announced that it is now shipping its new 4K Ultra HD 600 MHz Extender for HDMI over one Fiber-Optic Cable (EXT-UHD600-1SC). The EXT-UHD600-1SC is a compact, high-performance solution for extending uncompressed, full-bandwidth HDMI...

Thursday, September 7, 2017

ELAN Flagship Program Creates Advantages for Dealers and Homeowner

SAN DIEGO, CALIFORNIA, September 7, 2017 – Leading connected home solutions provider Core Brands today introduced the ELAN Flagship Program. This new program is designed to benefit both dealers and their customers when Core Brands audio and power products are integrated into “Flagship Certified” ELAN systems. The program debuted to top ELAN dealers this summer, and is making its channel-wide debut at...

Thursday, September 7, 2017

Core Brands Introduces the ELAN New Home Program to Accelerate Dealer Business with Builders, Architects and Designers

SAN DIEGO, CALIFORNIA, September 7, 2017 – Leading control, audio, and power solutions provider Core Brands today introduced the ELAN New Home Program to help dealers serving production builders, custom home builders, architects/designers and MDUs to sell more smart home control systems through the growing builder channel. The ELAN New Home Program, which is being unveiled to CEDIA attendees at Core Brands Booth #4829,...

Thursday, September 7, 2017

ELAN Introduces Two New Remotes at CEDIA 2017

SAN DIEGO, CALIFORNIA September 7, 2017 — Underscoring its commitment to delivering the best user experience in the smart home control category, ELAN , fom Copre Brands today introduced two new next generation remote controllers — the HR30 and HR10. The introduction was made at CEDIA 2017 in Booth #4829 in the San Diego Convention Center. According to ELAN Product Manager Eric Herdman, both remotes set a new standard for performance, reliability,...

Wednesday, September 6, 2017

Injured Veteran Kicks off CEDIA 2017 for Core Brands with the First Pitch at Petco Stadium

PETALUMA, CALIFORNIA, September 7, 2017 — Marine Staff Sgt. Brandon Dodson, soon-to-be the recipient of a Gary Sinise Foundation-donated ELAN smart home, threw out the first pitch at Petco Stadium on September 6, signifying both the beginning of the San Diego Padres and St. Louis Cardinals match-up and the start of CEDIA 2017 for the Core Brands team. The event was orchestrated by Core Brands, provider of the ELAN system that controls every home...

Wednesday, August 30, 2017

Core Brands Rewards Dealers with Up to 12.5% in Rebates

PETALUMA, CALIFORNIA, August 30, 2017 – Core Brands, leading connected home manufacturer and supplier of ELAN , today introduced the Dealer Rewards Program to U.S. custom integrator channel dealers. The program offers up to 12.5% in quarterly rebates– the best in the industry, according to the company.

“Delivering market-leading programs to our dealers is a key element of our mission,” Core Brands President Joe Roberts said today. “We are...

Pages