Press Releases and Information

Thursday, September 7, 2017

ELAN Flagship Program Creates Advantages for Dealers and Homeowner

SAN DIEGO, CALIFORNIA, September 7, 2017 – Leading connected home solutions provider Core Brands today introduced the ELAN Flagship Program. This new program is designed to benefit both dealers and their customers when Core Brands audio and power products are integrated into “Flagship Certified” ELAN systems. The program debuted to top ELAN dealers this summer, and is making its channel-wide debut at...

Thursday, September 7, 2017

Core Brands Introduces the ELAN New Home Program to Accelerate Dealer Business with Builders, Architects and Designers

SAN DIEGO, CALIFORNIA, September 7, 2017 – Leading control, audio, and power solutions provider Core Brands today introduced the ELAN New Home Program to help dealers serving production builders, custom home builders, architects/designers and MDUs to sell more smart home control systems through the growing builder channel. The ELAN New Home Program, which is being unveiled to CEDIA attendees at Core Brands Booth #4829,...

Thursday, September 7, 2017

ELAN Introduces Two New Remotes at CEDIA 2017

SAN DIEGO, CALIFORNIA September 7, 2017 — Underscoring its commitment to delivering the best user experience in the smart home control category, ELAN , fom Copre Brands today introduced two new next generation remote controllers — the HR30 and HR10. The introduction was made at CEDIA 2017 in Booth #4829 in the San Diego Convention Center. According to ELAN Product Manager Eric Herdman, both remotes set a new standard for performance, reliability,...

Wednesday, September 6, 2017

Injured Veteran Kicks off CEDIA 2017 for Core Brands with the First Pitch at Petco Stadium

PETALUMA, CALIFORNIA, September 7, 2017 — Marine Staff Sgt. Brandon Dodson, soon-to-be the recipient of a Gary Sinise Foundation-donated ELAN smart home, threw out the first pitch at Petco Stadium on September 6, signifying both the beginning of the San Diego Padres and St. Louis Cardinals match-up and the start of CEDIA 2017 for the Core Brands team. The event was orchestrated by Core Brands, provider of the ELAN system that controls every home...

Wednesday, August 30, 2017

Core Brands Rewards Dealers with Up to 12.5% in Rebates

PETALUMA, CALIFORNIA, August 30, 2017 – Core Brands, leading connected home manufacturer and supplier of ELAN , today introduced the Dealer Rewards Program to U.S. custom integrator channel dealers. The program offers up to 12.5% in quarterly rebates– the best in the industry, according to the company.

“Delivering market-leading programs to our dealers is a key element of our mission,” Core Brands President Joe Roberts said today. “We are...

Tuesday, August 29, 2017

NASCAR Driver Denny Hamlin Turns to ELAN for Speedy and Smooth Control of His New 30,000-Square Foot Home

PETALUMA, CALIFORNIA, August 29, 2017 – Denny Hamlin is an American stock car racing driver with a need for speed. When he’s not competing in NASCAR’s Sprint Cup Series, he’s enjoying his new Lake Norman, North Carolina 30,000-square foot residence that features an indoor basketball court, bowling alley, race and golf simulator, home theater, helicopter pad, and more.

During the home’s building process in late 2016, Hamlin wanted to incorporate one central interface to control all...

Tuesday, August 15, 2017

Core Brands Appoints Charlotte Harris as Senior Manager, Technical Services

PETALUMA, CALIFORNIA, August 15, 2017 — Furthering its commitment to provide the very best technical support for its growing and expanding network of installers and end-user customers, leading control, audio, and power solutions provider Core Brands today announced the appointment of Charlotte Harris to the position of Senior Manager of Technical Services.

“We are committed to taking every necessary step to elevate the world-class technical support our dealers and their customers...

Thursday, July 27, 2017

Gefen Now Shipping EXT-UHD600A-44 4K Ultra HD 600 MHz 4x4 Matrix for HDMI

PETALUMA, CALIFORNIA, July 27, 2017– Reinforcing its commitment to provide commercial integrators with cutting-edge audio/video signal processing solutions, Gefen from Core Brands today announced the immediate availability of its new EXT-UHD600A-44, the latest addition to its Ultra HD 600 MHz Series of signal distribution products.

The Gefen EXT-UHD600A-44 matrix routes video and audio from the newest HDMI sources and provides output scaling to...

Tuesday, June 6, 2017

World Champion Golfer Lee Westwood Hits a Hole-in-One with an ELAN Entertainment & Control System

PETALUMA, CALIFORNIA, June 6, 2017 — Lee Westwood is one of the only golfers in the world to have won tournaments in five different continents. He’s a PGA Tour icon, and a Ryder Cup mainstay. But when he’s off the course and in relaxation mode, he enjoys kicking back, putting a movie on and listening to music. When designing his new home with that in mind, Lee hired local technology integrator Graeme Henderson from Hidden Home Cinema to build a modern, no-fuss entertainment system for him to...