Press Releases and Information

Thursday, May 25, 2017

Core Brands Appoints Mark Fisher to Lead Audio Product Management

PETALUMA, CALIFORNIA, May 25, 2017 – Leading control, audio, and power solutions provider Core Brands today announced the appointment of Mark Fisher to the position of Director, Product Management, reporting to Core Brands Vice President, Product Management Mike Jordan. Fisher is responsible for management of the SpeakerCraft and Sunfire brands and will be based in the Core Brands Petaluma, CA corporate headquarters.

“Audio is an essential component in the Core Brands connected home...

Tuesday, April 18, 2017

ELAN Home Automation Platform Conserves Energy and Simplifies Sustainability on Earth Day 2017

PETALUMA, CALIFORNIA, April 18, 2017 – Homeowners are increasingly conscious of how their lifestyle can impact the fragile environment, and they recognize it even more so on Earth Day. While engaging in sustainable practices and purchasing energy efficient appliances is certainly beneficial, there is a more permanent and reliable solution available that changes how homes use energy. According to Core Brands, manufacturer of the award-winning ELAN control and automation system, homeowners can...

Wednesday, April 5, 2017

Core Brands Introduces the ELAN Builder Program to Help Builders Sell More Homes Through Personalization

PETALUMA, CALIFORNIA, April 5, 2017 – Leading home control, audio, and power solutions provider Core Brands today announced the ELAN Builder Program to help builders sell more homes. ELAN, the home automation standard for new homes, provides custom, production and MDU builders with a wide range of home automation system solutions that are easily personalized to meet the needs of individual homebuyers.

To support the new program, Core Brands is partnering with renowned new home...

Thursday, January 12, 2017

SpeakerCraft ATX100 Named LoudSpeaker of the Year

The SpeakerCraft AIM Series 2 ATX100 , the world’s first Dolby Atmos® enabled in-wall height speaker, has been named Loudspeaker of the Year by the 2017 TechHome® Mark of Excellence Award Committee at CES 2017. The TechHome ® Mark of Excellence Awards, presented by the Consumer Technology Association (CTA), recognizes the best in custom integration and installed technology. Each year manufacturers, distributors and systems integrators compete in more...

Wednesday, January 11, 2017

New ELAN Smart Home Control Software Named “Human Interface Product of the Year” at CES 2017

PETALUMA, CALIFORNIA, January 11, 2017 – At CES 2017, the promise of the truly integrated home of the future became a reality when ELAN introduced the latest generation of its award-winning smart home entertainment and control system. ELAN’s strength has always been ease of use, reliability and performance. The new ELAN 8 enhances the intuitive interface and adds voice control through Amazon Alexa, plus powerful new user managed features. These...

Monday, January 9, 2017

Core Brands Promotes Bret Jacob to Director of Builder Sales

PETALUMA, CALIFORNIA, January 9, 2017 – Underscoring its commitment to accelerating its growth in the builder channel, leading automation, audio and power solutions provider Core Brands today announced the promotion of Bret Jacob to Director of Builder Sales, with responsibility for developing and implementing the company’s channel programs in the home and commercial building segments. In this new position, Jacob reports directly to Core Brands Vice...