Press Releases and Information

Thursday, September 15, 2016

Proficient Signature Class Shipping in September

DALLAS, TEXAS, September 15, 2016 – Providing installing dealers with best-in-class architectural and outdoor loudspeakers, Core Brands’ Proficient Audio today announced that it is now shipping its new Proficient Signature™ speakers. This flagship class of architectural speakers enables dealers to start discussions with their prospective clients at the very top of the Proficient brand and then transition into Proficient Protege, the highest-selling segment of the architectural line. The...

Tuesday, August 30, 2016

Core Brands Promotes Eric Herdman to Product Manager, ELAN

PETALUMA, CALIFORNIA, August 30, 2016 – Further strengthening its product development team, Core Brands today announced the promotion of industry veteran Eric Herdman to Product Manager for the ELAN brand, reporting directly to Mike Jordan, Core Brands Vice President, Product Management.

“Eric has consistently impressed me with his knowledge of the ELAN platform, the eco-system that surrounds it and the dealers who install it,” Jordan said today. “He has a vision of where ELAN needs...

Wednesday, July 20, 2016

Core Brands Announces CEDIA 2016 Dealer Training Schedule

PETALUMA, CALIFORNIA, July 20, 2016– Core Brands today announced a comprehensive schedule of brand-centric dealer training seminars that it will host during CEDIA 2016 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. The information-packed sessions will explore innovations in residential technology, such as 4K video, HDMI distribution, Dolby Atmos surround installations, rack-mount power management, and more.

“CEDIA is the...

Monday, July 18, 2016

Core Brands Appoints Mike Jordan to Vice President of Product Management

PETALUMA, CALIFORNIA, July 18, 2016 – Adding additional strength to its senior product development team, Core Brands today announced the appointment of Mike Jordan to Vice President, Product Management. Effective immediately, Jordan leads all product development initiatives and reports directly to Core Brands President Joe Roberts.

“Mike brings an extensive product development and engineering background to this new position at Core Brands,”...

Monday, June 27, 2016

Core Brands Strengthens Technical Services Team, Appointing Timothy Madrid to Manager

PETALUMA, CALIFORNIA, June 27, 2016 – Furthering its commitment to provide its dealers and integrators with the best technical support in the market, Core Brands, a Nortek company (Nasdaq: NTK), today announced the appointment of Timothy Madrid to Manager, Technical Services. Effective immediately, Madrid will report directly to Core Brands Director of Business Development and Customer Experience Joe Lautner.

“Tim comes to our team with a history of support experience in technical...