Press Releases and Information

Wednesday, November 9, 2016

Core Brands Appoints Neal Ellsworth to Product Manager, New Initiatives

PETALUMA, CALIFORNIA, November 9, 2016 – Furthering its commitment to innovating products for the custom installation industry, Core Brands today announced the appointment of Neal Ellsworth to the newly created position of Product Manager, New Initiatives. Effective immediately, Ellsworth will lead efforts to create new categories of products and new products within established categories working under the direction of Mike Jordan, Core Brands’ Vice President of Product Management....

Friday, September 16, 2016

Gefen Showcases its Next Generation 4K Video Over IP Products at CEDIA 2016

Gefen Showcases its Next Generation 4K Video Over IP Products at CEDIA 2016

DALLAS, TEXAS, September 16, 2016 – Building on its commitment to provide systems integrators with flexible, high performance solutions for extending and distributing Ultra High Definition AV,...

Thursday, September 15, 2016

Proficient Signature Class Shipping in September

DALLAS, TEXAS, September 15, 2016 – Providing installing dealers with best-in-class architectural and outdoor loudspeakers, Core Brands’ Proficient Audio today announced that it is now shipping its new Proficient Signature™ speakers. This flagship class of architectural speakers enables dealers to start discussions with their prospective clients at the very top of the Proficient brand and then transition into Proficient Protege, the highest-selling segment of the architectural line. The...

Tuesday, August 30, 2016

Core Brands Promotes Eric Herdman to Product Manager, ELAN

PETALUMA, CALIFORNIA, August 30, 2016 – Further strengthening its product development team, Core Brands today announced the promotion of industry veteran Eric Herdman to Product Manager for the ELAN brand, reporting directly to Mike Jordan, Core Brands Vice President, Product Management.

“Eric has consistently impressed me with his knowledge of the ELAN platform, the eco-system that surrounds it and the dealers who install it,” Jordan said today. “He has a vision of where ELAN needs...