Press Releases and Information

Wednesday, February 24, 2016

The Beatles’ Famous ‘Apple Building’ in London Gets Residential Revamp with Automation Controlled by ELAN

PETALUMA, CALIFORNIA, February 24, 2016 – 94 Baker Street in Central London is infused with The Beatles’ history. In 1967, the band opened the “Apple Boutique” on the building’s first floor, which according to Paul McCartney, was a “beautiful place where beautiful people could buy beautiful things.” The boutique’s launch party drew a star-studded crowd with legends like George Harrison, Jack Bruce and Eric Clapton, just to name a few.

Fast forward almost fifty years, and, today, the...

Tuesday, February 9, 2016

Gefen Introduces 4K Ultra HD 8x9 Matrix Switcher For Seamless Video Delivery To Any Combination of 8 Displays

AMSTERDAM, NETHERLANDS, 9 February 2016 – Demonstrating its commitment to provide commercial installers with reliable, high-quality digital connectivity and AV signal processing, Gefen, the leader in audio/video signal processing solutions from Core Brands, today announced the introduction of the 4K Ultra HD 8x9 Matrix Switcher. This next generation switcher is designed to deliver centralized distribution of stunning 4K video to any combination of eight displays over a single CAT5 cable and...

Wednesday, January 13, 2016

Core Brands Announces ISE 2016 Dealer Training Seminars

PETALUMA, CALIFORNIA, January 13, 2016 – The leading home entertainment and control technology solutions provider, Core Brands , today announced a comprehensive schedule of brand-centric dealer training seminars it will host during ISE 2016 in Amsterdam from February 9-11, 2016. According to Director of Marketing Bill Hensley the information-packed sessions will focus on the ELAN, Furman, Gefen, Niles, SpeakerCraft, and Sunfire brands.


Tuesday, November 10, 2015

Core Brands Extends Collaboration with Gary Sinise Foundation R.I.S.E Program

PETALUMA, CALIFORNIA, November 10, 2015 – Core Brands, a Nortek, Inc. company (Nasdaq: NTK) and a leader in home entertainment and control technology solutions, today announced the extension of its current collaboration with Gary Sinise Foundation and its R.I.S.E. program. The program builds specially adapted custom Smart Homes, anchored by ELAN control and automation systems, for American military personnel who have made extreme sacrifices...

Friday, October 16, 2015

Core Brands and Vision Werks Team Up to Execute Authorized Dealer and Brand Protection Program

PETALUMA, CALIFORNIA, October 16, 2015 – Core Brands, today announced the launch of a new program with Vision Werks Consulting, the recognized leader in brand protection policies and programs. Vision Werks is helping ensure that unauthorized Core Brands resellers are identified and their online visibility mitigated, which will enhance brand equity, protect each brand’s reputation and technology investment to provide greater overall reseller and customer satisfaction. The announcement was...

Friday, October 16, 2015

SpeakerCraft Launches new Models, Including New Top-Of-The-Line AIM LCR Series In-Wall Speaker

PETALUMA, CALIFORNIA, October 16, 2015 – Adding further strength to its award-winning architectural speakers line, SpeakerCraft , the premier audio brand from Core Brands, today announced eight new speakers to its product mix. The announcement was made at the Core Brands booth (#4128) at CEDIA Expo 2015 at the Dallas Convention Center in Dallas, Texas.

The new models include six new Profile models: Two top-of-the-line in-wall theater...

Thursday, October 15, 2015

Gefen Unveils Two New 4K UltraHD Matrix Solutions for HDMI w/HDCP 2.2

PETALUMA, CALIFORNIA, October 15, 2015 – Gefen, the industry-leading provider of audio/video signal distribution solutions for commercial and residential applications, today unveiled two next-generation 4K UltraHD Matrix Solutions for HDMI w/HDCP 2.2. These two rack-mountable matrix switchers support resolutions up to 4K Ultra HD at 60 Hz 4:2:0 and 4K Cinema (DCI - 4096 x 2160) at 30 Hz. Each is ideal for situations where audio/video needs to be distributed to multiple screens in multiple...

Thursday, October 15, 2015

Core Brands Simplifies Business Transactions With Breakthrough New Dealer Portal

PETALUMA, CALIFORNIA, October 15, 2015 – Underscoring its commitment to provide dealers with more business opportunities from more brands than ever before, leading control, audio and power solutions provider Core Brands today announced that its iconic brands are now available through a new, user-friendly online dealer portal. The portal also features CI-focused products from Nortek sister companies, beginning with Omnimount, Broan-Nutone and Nortek...

Monday, September 28, 2015

ELAN Powers Smart Home Oasis for Gary Sinise Foundation R.I.S.E. Home Recipient Jason Ross

PETALUMA, CALIFORNIA, September 28, 2015 – After United States Marine Corps veteran Jason Ross returned from his first tour in Japan, he reenlisted in a new field – explosive ordinance disposal (EOD). Through vigorous training, Ross became an EOD specialist and was deployed to Afghanistan twice, putting his life on the line every day to protect his country’s freedom. In March 2011, Ross stepped on an improvised explosive device, losing both of his legs and part of his pelvic bone. The Gary...

Monday, August 3, 2015

Core Brands Strengthens Program with Azione Unlimited

PETALUMA, CALIFORNIA, August 3, 2015 – Building upon an already strong relationship, leading control, audio and power solutions provider Core Brands today announced it has strengthened its program with Azione Unlimited, the education and buying group for custom retailers and integrators, by making its Panamax®, Furman®, BlueBOLT® and Xantech® products available to the entire Azione dealer network. This is in addition to the ELAN® and Sunfire® brands previously available.

“Core Brands...