Press Releases and Information

Friday, October 16, 2015

Core Brands and Vision Werks Team Up to Execute Authorized Dealer and Brand Protection Program

PETALUMA, CALIFORNIA, October 16, 2015 – Core Brands, today announced the launch of a new program with Vision Werks Consulting, the recognized leader in brand protection policies and programs. Vision Werks is helping ensure that unauthorized Core Brands resellers are identified and their online visibility mitigated, which will enhance brand equity, protect each brand’s reputation and technology investment to provide greater overall reseller and customer satisfaction. The announcement was...

Friday, October 16, 2015

SpeakerCraft Launches new Models, Including New Top-Of-The-Line AIM LCR Series In-Wall Speaker

PETALUMA, CALIFORNIA, October 16, 2015 – Adding further strength to its award-winning architectural speakers line, SpeakerCraft , the premier audio brand from Core Brands, today announced eight new speakers to its product mix. The announcement was made at the Core Brands booth (#4128) at CEDIA Expo 2015 at the Dallas Convention Center in Dallas, Texas.

The new models include six new Profile models: Two top-of-the-line in-wall theater...

Thursday, October 15, 2015

Gefen Unveils Two New 4K UltraHD Matrix Solutions for HDMI w/HDCP 2.2

PETALUMA, CALIFORNIA, October 15, 2015 – Gefen, the industry-leading provider of audio/video signal distribution solutions for commercial and residential applications, today unveiled two next-generation 4K UltraHD Matrix Solutions for HDMI w/HDCP 2.2. These two rack-mountable matrix switchers support resolutions up to 4K Ultra HD at 60 Hz 4:2:0 and 4K Cinema (DCI - 4096 x 2160) at 30 Hz. Each is ideal for situations where audio/video needs to be distributed to multiple screens in multiple...

Thursday, October 15, 2015

Core Brands Simplifies Business Transactions With Breakthrough New Dealer Portal

PETALUMA, CALIFORNIA, October 15, 2015 – Underscoring its commitment to provide dealers with more business opportunities from more brands than ever before, leading control, audio and power solutions provider Core Brands today announced that its iconic brands are now available through a new, user-friendly online dealer portal. The portal also features CI-focused products from Nortek sister companies, beginning with Omnimount, Broan-Nutone and Nortek...

Monday, September 28, 2015

ELAN Powers Smart Home Oasis for Gary Sinise Foundation R.I.S.E. Home Recipient Jason Ross

PETALUMA, CALIFORNIA, September 28, 2015 – After United States Marine Corps veteran Jason Ross returned from his first tour in Japan, he reenlisted in a new field – explosive ordinance disposal (EOD). Through vigorous training, Ross became an EOD specialist and was deployed to Afghanistan twice, putting his life on the line every day to protect his country’s freedom. In March 2011, Ross stepped on an improvised explosive device, losing both of his legs and part of his pelvic bone. The Gary...

Monday, August 3, 2015

Core Brands Strengthens Program with Azione Unlimited

PETALUMA, CALIFORNIA, August 3, 2015 – Building upon an already strong relationship, leading control, audio and power solutions provider Core Brands today announced it has strengthened its program with Azione Unlimited, the education and buying group for custom retailers and integrators, by making its Panamax®, Furman®, BlueBOLT® and Xantech® products available to the entire Azione dealer network. This is in addition to the ELAN® and Sunfire® brands previously available.

“Core Brands...

Monday, August 3, 2015

Gefen Becomes Part of Core Brands, Strengthening The Portfolio of Solutions Offered to Growing Dealer Network

PETALUMA, CALIFORNIA, August 3, 2015 — In a move designed to strengthen the synergies that already exist between the two organizations, Core Brands and Gefen today announced that, effective immediately, Gefen will join the Core Brands family of leading solutions offered to its growing network of residential and commercial integrators and installers. The announcement was made by Core Brands President Joe Roberts and Gefen President Tony Dowzall.


Monday, June 15, 2015

Core Brands Smart Technologies Afford Wounded Veteran Independent Living in New Smart Home

PETALUMA, CALIFORNIA, June 15, 2015 – A wounded soldier’s return to civilian life may be one of the hardest life transitions in the modern age. Today, the Gary Sinise Foundation, with the support of Core Brands, other technology manufacturers, and on-site contractors, unveiled the latest in a series of specially adapted custom “Smart Homes” built through the Foundation’s R.I.S.E. Program, specifically to make everyday home life as easy as possible for severely wounded vets.

Rusty Lee...

Thursday, April 16, 2015

San Diego 2014 Restaurant Of The Year Matches World-Class Food With High Tech Automation Thanks To ELAN

PETALUMA, CALIFORNIA, April 16, 2015 – When world-class chefs open a new restaurant, they want to create a unique dining experience that keeps guests enticed from the moment they walk through the doors until the next day when they inevitably tell all their friends about it. Richard Blais, winner of Bravo’s Top Chef All-Stars and host of several network television cooking shows, does this by using science and technology to offer dishes unlike any other. Think nitrogen-frozen desserts...

Friday, April 10, 2015

Core Brands Appoints Indigo Distribution as the Exclusive UK Distributor for the ELAN and Niles Product Lines

PETALUMA, CALIFORNIA, April 10, 2015 — Leading control, audio and power solutions provider Core Brands today announced the appointment of Indigo Distribution as the exclusive distributor of its award-winning ELAN and Niles brands in the UK. The appointment, effective immediately, is in recognition for Indigo’s outstanding contribution to the double-digit growth in Ireland of ELAN’s control and automation products as well as Niles audio products. The announcement was made by Core Brands...