Press Releases and Information

Tuesday, March 10, 2015

Core Brands Technologies Help Provide Independence For Wounded Veteran In New Donated Home

PETALUMA, CALIFORNIA, March 10, 2014 – Smart homes can change lives. Just ask veteran MSG John Masson and his family, who were recently handed the keys and iPad to their new specially adapted smart home at a dedication ceremony held in Southern Pines, North Carolina. After losing three limbs in Afghanistan in 2010, Masson was selected by Building for America’s Bravest, a partner program of the Gary Sinise Foundation’s R.I.S.E. program, to receive a smart home that aims to ease daily...

Tuesday, February 17, 2015

How Can You Get Your Installation on Two Cable TV Shows? Install the Largest ELAN g! System Ever!

Jonesboro, Arkansas based Sound Concepts outfits 36,000 sq. ft. house with the most extensive ELAN g! control system ever installed to date.

PETALUMA, CALIFORNIA, February 17, 2015 – How do you get your home or technology installation featured on national television? Make it enormous, make it impressive and create an original house that blows people away. Having recently appeared on...

Thursday, December 4, 2014

ELAN Eliminates Conference Room Headaches, Paves Way For Office-Wide Integration

PETALUMA, CALIFORNIA, December 4, 2014 – Business owners know that planning for the future is important, so whenever possible, it’s smart to build in flexibility to adjust to new needs and circumstances. This idea is especially important when it comes to office technology and infrastructure, which is why Permobil , a leading designer and manufacturer of power wheelchairs, has installed the affordable...

Monday, December 1, 2014

Super Bowl Champ Greg Jennings Is The Mvp Of His Family's Entertainment Thanks To The ELAN System

PETALUMA, CALIFORNIA, December 1, 2014 – As an elite athlete in a team sport, Greg Jennings knows a thing or two about coordination. The Super Bowl champion, two-time Pro Bowler and current starting wide receiver for the Minnesota Vikings understands that not only does he have to perform perfectly to make a play work, but every player on the team has to work together and do exactly what they are supposed to. This mindset of perfect performance carried over into his home...

Thursday, November 20, 2014

Core Brands Begins Delivering New Elan g1 High Performance, Affordably Priced Entertainment And Control System

The new ELAN® g1 brings the award-winning ELAN Home Control Platform to the broadest range of applications.

PETALUMA, CALIFORNIA, November 20, 2014 – Leveraging the capabilities of its new ELAN Control Platform, leading home entertainment and control technology manufacturer, Core Brands (a Nortek company) today began dealer deliveries of its breakthrough high-performance, affordably priced ELAN g1 entertainment and control system. The controller is...

Friday, November 14, 2014

Integrator Combines ELAN With Brand New Display Technology To Help Hoboken's Hottest New Nightclub Compete With Nyc's Best.

Reign nightclub goes with the highest bidder to deliver a first-of-its-kind AV installation.

PETALUMA, CALIFORNIA, November 20, 2014 – Hoboken, New Jersey is the newest unofficial borough of New York City, drawing Manhattan workers to its upscale downtown neighborhood full of trendy restaurants, bars and nightclubs. The owners of Hoboken’s newest nightclub, Reign, knew they needed to crate a unique experience to stand out among the area’s stiff...

Friday, October 3, 2014

Core Brands President Bill Pollock Announces His Retirement

PETALUMA, CALIFORNIA, October 3, 2014 — In a company meeting today, Core Brands President, Bill Pollock, announced his retirement after 27 years leading Panamax-Furman and then Core Brands. The retirement will be effective December 31, 2014. Pollock also today announced that Joe Roberts, Core Brands Vice President of Products and Marketing, will assume the President role upon Pollock’s departure.

“After 27 years of service to the custom installation industry, the time has come for me...

Monday, September 22, 2014

Station Earth Wins Three Major Cedia Electronic Lifestyles Awards For A Massive Installation Featuring The ELAN Entertainment And Control System

Station Earth wins CEDIA Electronic Lifestyles® awards for “Best Hidden Installation” and “Best Integrated System” at CEDIA 2014 with one of the largest residential projects to feature the ELAN g! System.

PETALUMA, CALIFORNIA, September 22, 2014 — At CEDIA Expo 2014, Station Earth, a leading ELAN dealer for 13 years, took home three major industry awards for a single installation that features ELAN g! as the brain of a home control and entertainment...

Friday, September 19, 2014

Core Brands Takes The Cake At Cedia 2014 With Twelve Awards For New Product Innovation

PETALUMA, CALIFORNIA, September 19, 2014 – Leading home entertainment and control technology solutions provider Core Brands, a Nortek company, may have served a lot of cake at CEDIA 2014 with the appearance of Cake Boss Buddy Valastro, but it went home with something much sweeter — a record-setting ten awards from Residential Systems, Technology Integrator, CE Pro and rAVE Publications for new product innovation! The twelve awards were the most awarded to a single manufacturer at CEDIA 2014...

Saturday, September 13, 2014

New Tryon International Equestrian Center Is Off To The Races With An ELAN Control System

Developer of the world-class equestrian facility, part of the new Tryon Resort, knew it would be a challenge to keep everything running on schedule, but the task has been made a lot easier with integrated ELAN g! Control System installed by Home Tech Theater & Automation.

PETALUMA, CALIFORNIA, September 13, 2014 — When it staged its first event in July, the new Tryon International Equestrian Center, which is part of the 1,400-acre Tryon Resort near...