Press Releases and Information

Friday, November 14, 2014

Integrator Combines ELAN With Brand New Display Technology To Help Hoboken's Hottest New Nightclub Compete With Nyc's Best.

Reign nightclub goes with the highest bidder to deliver a first-of-its-kind AV installation.

PETALUMA, CALIFORNIA, November 20, 2014 – Hoboken, New Jersey is the newest unofficial borough of New York City, drawing Manhattan workers to its upscale downtown neighborhood full of trendy restaurants, bars and nightclubs. The owners of Hoboken’s newest nightclub, Reign, knew they needed to crate a unique experience to stand out among the area’s stiff...

Friday, October 3, 2014

Core Brands President Bill Pollock Announces His Retirement

PETALUMA, CALIFORNIA, October 3, 2014 — In a company meeting today, Core Brands President, Bill Pollock, announced his retirement after 27 years leading Panamax-Furman and then Core Brands. The retirement will be effective December 31, 2014. Pollock also today announced that Joe Roberts, Core Brands Vice President of Products and Marketing, will assume the President role upon Pollock’s departure.

“After 27 years of service to the custom installation industry, the time has come for me...

Monday, September 22, 2014

Station Earth Wins Three Major Cedia Electronic Lifestyles Awards For A Massive Installation Featuring The ELAN Entertainment And Control System

Station Earth wins CEDIA Electronic Lifestyles® awards for “Best Hidden Installation” and “Best Integrated System” at CEDIA 2014 with one of the largest residential projects to feature the ELAN g! System.

PETALUMA, CALIFORNIA, September 22, 2014 — At CEDIA Expo 2014, Station Earth, a leading ELAN dealer for 13 years, took home three major industry awards for a single installation that features ELAN g! as the brain of a home control and entertainment...

Friday, September 19, 2014

Core Brands Takes The Cake At Cedia 2014 With Twelve Awards For New Product Innovation

PETALUMA, CALIFORNIA, September 19, 2014 – Leading home entertainment and control technology solutions provider Core Brands, a Nortek company, may have served a lot of cake at CEDIA 2014 with the appearance of Cake Boss Buddy Valastro, but it went home with something much sweeter — a record-setting ten awards from Residential Systems, Technology Integrator, CE Pro and rAVE Publications for new product innovation! The twelve awards were the most awarded to a single manufacturer at CEDIA 2014...

Saturday, September 13, 2014

New Tryon International Equestrian Center Is Off To The Races With An ELAN Control System

Developer of the world-class equestrian facility, part of the new Tryon Resort, knew it would be a challenge to keep everything running on schedule, but the task has been made a lot easier with integrated ELAN g! Control System installed by Home Tech Theater & Automation.

PETALUMA, CALIFORNIA, September 13, 2014 — When it staged its first event in July, the new Tryon International Equestrian Center, which is part of the 1,400-acre Tryon Resort near...

Thursday, September 11, 2014

Core Brands Debuts New Elan g1 High Performance, Affordably Priced Entertainment And Control System

DENVER, CA SEPTEMBER 11, 2014 — Leveraging the capabilities of its new ELAN Control Platform, leading home entertainment and control technology manufacturer, Core Brands (a Nortek company) will begin shipping its breakthrough high-performance, affordably priced ELAN g1 entertainment and control system in September. The company will highlight the g1 at CEDIA 2014 and begin shipping immediately. The controller is designed for media rooms, smaller projects, secondary homes, production builder...

Thursday, September 11, 2014

Core Brands Begins Delivering Two New Elan System Controllers

DENVER, CO September 11, 2014 —Leading home automation, entertainment and control technology manufacturer, Core Brands, today announced the immediate availability of its next-generation gSC2 and gSC10 controllers for its ELAN® g! System. The new gSC2 and gSC10 controllers were showcased at the 2014 CEDIA EXPO.

According to Joe Lautner, Director of Control, Core Brands, both controllers incorporate a major upgrade of the award-winning ELAN Control Platform for residential and...

Thursday, September 11, 2014

Core Brands Begins Delivering Two New ELAN System Controllers

ELAN gSC controllers feature ELAN’s new state-of-the art control platform that delivers Linux-based architecture for faster installation, broader device compatibility, and easier operation .

DENVER< COLORADO - September 11, 2014 - Leading home automation, entertainment and control technology manufacturer, Core Brands, today announced the immediate availability of its next-generation gSC2 and gSC10 controllers for its ELAN® g! System....

Monday, July 21, 2014

Core Brands Now Shipping The New Niles MRC-Auriel 6430 Audio Controller

PETALUMA, CALIFORNIA, July 21, 2014 —Core Brands, a Nortek company (NASDAQ: NTK) and a leader in connected home entertainment, announced today it is now shipping the much anticipated Niles Auriel™ MRC-6430whole-home audio controller. The next-generation, easy-to-install, and easier to enjoy MRC-6430 puts up to six distinct music sources at the user’s fingertips and lets them easily play different music in up to six rooms.

Powered by the new Niles Auriel software and app, the MRC-6430...

Tuesday, July 8, 2014

Elan Makes This 18,000 Square Foot Home A User-Friendly Technology Wonderland!

Integrating every home subsystem plus custom-engineered solutions and programming, integrator Station Earth breaks the mold for large home control projects.

PETALUMA, CALIFORNIA, July 8, 2014 — Much of the custom installation industry operates under the mantra of ‘no job too big or too small’. For Station Earth in Fergus, Ontario, more often than not their projects fall on the ‘no job too big’ side. There’s no...