Welcome to Core Brands
Iconic Brands, Exceptional Experiences
Award-winning brands and a comprehensive portfolio of smart-home and commercial A/V solutions.
Industry-defining Innovation
Control, audio, power management, connectivity and video distribution.
Now Part of Nortek Security and Control
Core Brands has merged with sister company Nortek Security & Control
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At Core Brands, we make the enhanced smart home a reality for homeowners world-wide. But while control-centric solutions are at our core, our brands are equally legendary for innovations in power management, video distribution, architectural audio and connectivity. It’s our ongoing commitment to delight our end-users and channel partners daily with exceptional service to support our innovative products.
Dealers and Distributors
Contact us to learn more about how our brands and product innovation can help you create solutions for your residential, commercial and Pro A/V customers. Current Core Brands Dealers and Distributors log in here. US CI Dealers: To find the Sales Representative in your area visit our Sales Rep Map.
Homeowners and Commercial Clients
Explore our brands below to learn more about our solutions. We'll be happy to match you with a great integrator to help with your project.
The Innovative Brands at our Core:
xELAN personalizes the smart home experience, customizing entertainment, control, and automation to meet your needs. Best-in-class home theater, audio, climate, security, lighting, irrigation, and other subsystems are seamlessly integrated into a single, intuitive interface. Your world, made simple.
ELAN +
xThe choice of custom installers for its bold performance indoors or out, SpeakerCraft fills your home with music and enjoyment. Combining premier audio with designer aesthetics, SpeakerCraft delivers legendary performance while never compromising on sound or style.
SpeakerCraft +
xGefen creates innovative audio, video and computer signal processing solutions for commercial and residential applications. With products that deliver seamless connectivity and signal management, Gefen elevates system performance.
Gefen +
xFrom concert halls to home theaters, Furman delivers the ultimate performance, protection, monitoring, and management for electronics systems. Purifying power for over 40 years, our technology remains the number one choice of professional musicians and venues.
Furman +
xNiles delivers solutions for audio installations of all types and sizes, from architectural loudspeakers to the new Auriel multi-room audio system, now with with streaming audio, lighting and climate control.
Niles +
xFor over 40 years Panamax has led the market with innovative power protection, filtration and remote energy management products, making it the consistent number-one choice among top residential A/V integrators.
Panamax +
xGreat sound, rock solid reliability. Proficient provides security and AV system integrators with everything they need to deliver high-performance home theater, whole house and outdoor sound solutions.
Proficient +
xLittle, loud, and luxurious. Sunfire combines unconventional thinking with precision engineering to create small, extremely powerful subwoofers and innovative audio products that deliver exceptional performances.
Sunfire +
xXantech creates advanced connectivity systems for residential and commercial installations both large and small. The most trusted name in IR, Xantech delivers scalable and reliable performance to improve the experience.
Xantech +
