About Core Brands

About Core Brands

Headquartered in Petaluma, California, Core Brands delivers a portfolio of award-winning connected home and commercial innovations to our channel partners and end-users. We do this with control-centric solutions that leverage our iconic control, audio, power management, connectivity and video distribution brands: ELAN, Furman, Gefen, Niles, Panamax, Proficient, SpeakerCraft, Sunfire and Xantech.

The Dealers who sell and install Core Brands products are our key partners in delivering best-in-class customer solutions. Our ongoing commitment is to delight them with exceptional customer service, innovative products and market-leading programs so that together we can deliver solutions to improve the lives and businesses of all our customers.


Now Part of Nortek Security & Control

Nortek Security & Control LLC (NSC) and Core Brands LLC (Core Brands) have announced a strategic merger that combines the two industry leaders’ innovation and resources to lead the smart home and security markets with a suite of connected solutions and business programs that create meaningful opportunities for dealers and distributors. Read More.


Smart Homes for Wounded Veterans

We are honored to be working with the Gary Sinise Foundation and its R.I.S.E. (Restoring Independence Supporting Empowerment) program. The program builds specially adapted custom Smart Homes, anchored by ELAN control and automation systems, for American military personnel who have made extreme sacrifices for their country.



An ELAN entertainment and control system is at the heart of each smart home, integrating and controlling climate, security, audio/video and other subsystems to provide maximum comfort and convenience to the veterans and their families. The homes include audio solutions from SpeakerCraft, Niles or Sunfire, plus power protection and conditioning by Panamax and Furman—all from Core Brands and Nortek Security & Control.