CEDIA 2017

Core Brands at CEDIA 2017


Thanks for an Amazing CEDIA 2017

Core Brands had an exceptional CEDIA 2017 experience and we thank everyone who joined us at the show. We always appreciate the opportunity CEDIA offers to meet with so many custom integrators at once and learn what else we can do to help your business. And of course, we appreciate your investment in the time it takes to attend a big show like this.

Realizing that many of you in Florida and Texas couldn’t make it to the show due to the recent hurricanes, we wish the very best to you, your family and team members.

Dealer Rewards

Front and center at CEDIA was the Core Brands Dealer Rewards Program. Familiar to Core Brands direct dealers since the start of the year, it’s part of our commitment to deliver truly market-leading programs.

We highlighted two new programs as well:

The ELAN New Home Program

Led by our Director of Builder Services, Bret Jacob, the New Home Program is changing the way dealers work with builders to generate more and better business, whether it’s production homes, custom homes or multiple dwelling units. We appreciated the opportunity to let custom integrators see the ELAN advantage.

Contact Bret at builder@elanhomesystems.com to learn how to put this program to work for your business. Not an ELAN dealer already? Bret can walk you through the many advantages and help you get started. Your world, made simple.

ELAN Flagship Program

The premise is simple: we support dealers like you, and help you grow your business. And by installing Certified Flagship Systems integrating solutions from our audio and power brands, ELAN dealers can offer clients a five-year warranty on the connected equipment. It's the advantage dealer leverage by working with one company designing and manufacturing the suite of connected home products. The ELAN Flagship Program includes direct access to our design team to ensure you deliver the best possible solutions to your customers.

Plus, it helps dealers earn toward their Dealer Rewards program. 

Talk to your Core Brands sales rep to learn more.

New Products

We introduced over 80 new products at the show.

ELAN debuted two new remotes: The HR10 Instant-On remote is ideal for secondary zones and media rooms. The HR30, with its flush touch-screen, is the ultimate expression of elegant smart home control. The HR30 won two awards: CE Pro Best and Residential Systems/Twice Best of Show. Watch for them shipping in Q4.

Security and Surveillance

ELAN also debuted new surveillance solutions with a full line of IP cameras and NVRs, all featuring Auto-Discover, Auto-Configure for easy installation. New thermostats rounded out the new product offering. Like the cameras, all feature Auto-Discover, Auto-Configure.

Plus, we announced the exclusive ELAN-GC3 Panel integration with our sister brand Nortek Security & Control, giving integrators more options than ever to make security a seamlessly integrated part of home control.


SpeakerCraft showed off a new 70 Volt Outdoor Speaker System, featuring 4" and 6" 2-way all weather satellites with 10" and 12" in-ground subwoofers. As would be expected, the SpeakerCraft “CEDIA garden” was rocking the entire show.

It was the season of outdoors audio; Niles debuted its own outdoor 70 Volt line-up as well, delivering the smooth Niles signature sound in integrator-friendly configurations.

Watch for both lines to launch in time for the 2018 outdoor installation season.


Proficient Cabinet Loudspeakers

Proficient introduced a new line of Protege Cabinet loudspeakers – including a Dolby Atmos enabled “height” speaker, a dual-woofer floor standing speaker, two bookshelf speakers, a three-channel soundbar and two LCR speakers. Each speaker pairs composite graphite cone woofers with silk dome tweeters to deliver the sonic signature for which Proficient is well known.


The upcoming BlueBOLT update was a big hit for allowing integrators with its intuitive and easy-to-navigate new interface. The new BlueBOLT-CV2 interface card was also on display, shipping in early Q4. With the new CV2, residential installers can upgrade their MB1500, M4315-PRO and M4320-PRO to the latest BlueBOLT remote functionality. The CV2 also enables local access through a set of embedded web pages, ideal for installations where a cloud connection is not desired.

You turn it on. We make it work.

Xantech showed off the now-shipping HDMI cable line. These high speed 4K HDMI cables with Ethernet are built to exceed the needs of today’s content with high quality construction that integrators can rely on. The cables picked up a Commercial Integrator "Best" Award at Infocomm this summer, and dealers are picking them up by the “truck kit” - a big hit for their convenience. Learn more.

Showing off what’s ahead, Xantech also debuted a new line of HDMI distribution products.

The First Pitch

We kicked off the week at PetCo park where Marine Staff Sergeant Brandon Dodson, threw out the first pitch.  SSgt. Dodson will soon be receiving an ELAN-controlled smart home from the Gary Sinise Foundation. We are proud to partner with the Gary Sinise Foundation to build smart homes for severely injured veterans, all controlled by ELAN and all installed by a certified ELAN Integrator. Special thanks to all the ELAN dealers who have worked on these project so far!

Again, thanks to everyone who joined us in the Core Brands booth.
We look forward to helping you grow your business!

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