Press Releases
Tuesday, March 1, 2016

Gefen Joins the Line Up of Core Brands Solutions Available from the ProSource Buying Group

PETALUMA, CALIFORNIA, March 1, 2016 – Extending and strengthening a business partnership that already includes other key brands in its solutions portfolio, the leading control, audio, video and power solutions provider Core Brands today announced that its award-winning line of Gefen audio, video, and computer signal processing solutions is now available to dealers from ProSource (, the largest integration, audio, and video buying group in the United States. 

“We are very excited to be able to offer our customers the CI line of Gefen video distribution solutions, which continue to set benchmark standards for performance and reliability,” said ProSource President and CEO Dave Workman. “Our relationship with Core Brands is very successful.  The addition of the Gefen line to our portfolio of offerings is only going to make our relationship more strategic and more successful for everyone we serve.”

“We offer a powerful technology platform connecting our innovative control, audio, video and power brands that together allow integrators to deliver awesome solutions to their clients,” stated Core Brands Director of Business Development Joe Lautner. “Our business program is equally strong, combining sales across all our brands to help dealers achieve some of the best margins in the industry. The 2016 ProSource Program rewards members with incredible margins, particularly when members grow their business with us. With the addition of Gefen, ProSource members can deliver a broader range of solutions, and the important video distribution category is part of their program.”

In addition to Gefen, Core Brands is now making the all new NuTone Pure Power Central Vacuum System available to ProSource Members. Over one-third of the members already do central vacuum projects and they can now get the feature-packed packed Nutone solution in their program. NuTone Pure Power is now available on the Core Brands Dealer Portal exclusively to ProSource members, and it will be on display in the Core Brands booth at the ProSource Summit.

The Core Brands solutions portfolio is being exhibited at the 2016 ProSource Summit taking place at the Marriott World Center in Orlando, Florida, from February 28 – March 2, 2016. Core Brands management will be on hand to demonstrate the company’s comprehensive set of entertainment and control technology solutions and the industry-leading dealer programs that deliver the maximum potential for profit.

About ProSource

ProSource is a cooperative, member-owned, not-for-profit buying group that includes members of the former Home Entertainment Source (HES) and PRO Group. With retail sales of more than $4.5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, helps independent retailers stay relevant to consumers, and keeps the specialty A/V channel competitive. ProSource currently represents more than 500 retailers and custom integrators. For additional information go to:

About Core Brands

Headquartered in Petaluma, California, Core Brands combines the product and marketing strengths of iconic and award-winning control, audio, power management and video distribution brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire®, BlueBolt® and Xantech® to deliver a portfolio of connected home solutions to its channel partners and end users. 

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. (Nasdaq: NTK) is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit