Press Releases and Information

Wednesday, August 30, 2017

Core Brands Rewards Dealers with Up to 12.5% in Rebates

PETALUMA, CALIFORNIA, August 30, 2017 – Core Brands, leading connected home manufacturer and supplier of ELAN , today introduced the Dealer Rewards Program to U.S. custom integrator channel dealers. The program offers up to 12.5% in quarterly rebates– the best in the industry, according to the company.

“Delivering market-leading programs to our dealers is a key element of our mission,” Core Brands President Joe Roberts said today. “We are...

Tuesday, August 29, 2017

NASCAR Driver Denny Hamlin Turns to ELAN for Speedy and Smooth Control of His New 30,000-Square Foot Home

PETALUMA, CALIFORNIA, August 29, 2017 – Denny Hamlin is an American stock car racing driver with a need for speed. When he’s not competing in NASCAR’s Sprint Cup Series, he’s enjoying his new Lake Norman, North Carolina 30,000-square foot residence that features an indoor basketball court, bowling alley, race and golf simulator, home theater, helicopter pad, and more.

During the home’s building process in late 2016, Hamlin wanted to incorporate one central interface to control all...

Tuesday, August 15, 2017

Core Brands Appoints Charlotte Harris as Senior Manager, Technical Services

PETALUMA, CALIFORNIA, August 15, 2017 — Furthering its commitment to provide the very best technical support for its growing and expanding network of installers and end-user customers, leading control, audio, and power solutions provider Core Brands today announced the appointment of Charlotte Harris to the position of Senior Manager of Technical Services.

“We are committed to taking every necessary step to elevate the world-class technical support our dealers and their customers...

Thursday, July 27, 2017

Gefen Now Shipping EXT-UHD600A-44 4K Ultra HD 600 MHz 4x4 Matrix for HDMI

PETALUMA, CALIFORNIA, July 27, 2017– Reinforcing its commitment to provide commercial integrators with cutting-edge audio/video signal processing solutions, Gefen from Core Brands today announced the immediate availability of its new EXT-UHD600A-44, the latest addition to its Ultra HD 600 MHz Series of signal distribution products.

The Gefen EXT-UHD600A-44 matrix routes video and audio from the newest HDMI sources and provides output scaling to...

Tuesday, June 6, 2017

World Champion Golfer Lee Westwood Hits a Hole-in-One with an ELAN Entertainment & Control System

PETALUMA, CALIFORNIA, June 6, 2017 — Lee Westwood is one of the only golfers in the world to have won tournaments in five different continents. He’s a PGA Tour icon, and a Ryder Cup mainstay. But when he’s off the course and in relaxation mode, he enjoys kicking back, putting a movie on and listening to music. When designing his new home with that in mind, Lee hired local technology integrator Graeme Henderson from Hidden Home Cinema to build a modern, no-fuss entertainment system for him to...

Thursday, June 1, 2017

Core Brands Appoints Erik Hill as Southeast Regional Technical Specialist

PETALUMA, CALIFORNIA, June 1, 2017 – Erik Hill has joined Core Brands as Southeast Regional Technical Specialist, as announced today by the industry leading control, audio, and power solutions provider. Hill reports directly to Core Brands National Director of Custom Installation Sales Gordon Isaac.

“Core Brands’ southeast region custom installation sales continue to grow in control, audio, and power,” Core Brands Vice President of Sales Jeff Costello said today. “Erik’s background...

Thursday, May 25, 2017

Core Brands Appoints Mark Fisher to Lead Audio Product Management

PETALUMA, CALIFORNIA, May 25, 2017 – Leading control, audio, and power solutions provider Core Brands today announced the appointment of Mark Fisher to the position of Director, Product Management, reporting to Core Brands Vice President, Product Management Mike Jordan. Fisher is responsible for management of the SpeakerCraft and Sunfire brands and will be based in the Core Brands Petaluma, CA corporate headquarters.

“Audio is an essential component in the Core Brands connected home...

Tuesday, April 18, 2017

ELAN Home Automation Platform Conserves Energy and Simplifies Sustainability on Earth Day 2017

PETALUMA, CALIFORNIA, April 18, 2017 – Homeowners are increasingly conscious of how their lifestyle can impact the fragile environment, and they recognize it even more so on Earth Day. While engaging in sustainable practices and purchasing energy efficient appliances is certainly beneficial, there is a more permanent and reliable solution available that changes how homes use energy. According to Core Brands, manufacturer of the award-winning ELAN control and automation system, homeowners can...