Press Releases and Information

Wednesday, April 5, 2017

Core Brands Introduces the ELAN Builder Program to Help Builders Sell More Homes Through Personalization

PETALUMA, CALIFORNIA, April 5, 2017 – Leading home control, audio, and power solutions provider Core Brands today announced the ELAN Builder Program to help builders sell more homes. ELAN, the home automation standard for new homes, provides custom, production and MDU builders with a wide range of home automation system solutions that are easily personalized to meet the needs of individual homebuyers.

To support the new program, Core Brands is partnering with renowned new home...

Thursday, January 12, 2017

SpeakerCraft ATX100 Named LoudSpeaker of the Year

The SpeakerCraft AIM Series 2 ATX100 , the world’s first Dolby Atmos® enabled in-wall height speaker, has been named Loudspeaker of the Year by the 2017 TechHome® Mark of Excellence Award Committee at CES 2017. The TechHome ® Mark of Excellence Awards, presented by the Consumer Technology Association (CTA), recognizes the best in custom integration and installed technology. Each year manufacturers, distributors and systems integrators compete in more...

Wednesday, January 11, 2017

New ELAN Smart Home Control Software Named “Human Interface Product of the Year” at CES 2017

PETALUMA, CALIFORNIA, January 11, 2017 – At CES 2017, the promise of the truly integrated home of the future became a reality when ELAN introduced the latest generation of its award-winning smart home entertainment and control system. ELAN’s strength has always been ease of use, reliability and performance. The new ELAN 8 enhances the intuitive interface and adds voice control through Amazon Alexa, plus powerful new user managed features. These...

Monday, January 9, 2017

Core Brands Promotes Bret Jacob to Director of Builder Sales

PETALUMA, CALIFORNIA, January 9, 2017 – Underscoring its commitment to accelerating its growth in the builder channel, leading automation, audio and power solutions provider Core Brands today announced the promotion of Bret Jacob to Director of Builder Sales, with responsibility for developing and implementing the company’s channel programs in the home and commercial building segments. In this new position, Jacob reports directly to Core Brands Vice...

Wednesday, November 9, 2016

Core Brands Appoints Neal Ellsworth to Product Manager, New Initiatives

PETALUMA, CALIFORNIA, November 9, 2016 – Furthering its commitment to innovating products for the custom installation industry, Core Brands today announced the appointment of Neal Ellsworth to the newly created position of Product Manager, New Initiatives. Effective immediately, Ellsworth will lead efforts to create new categories of products and new products within established categories working under the direction of Mike Jordan, Core Brands’ Vice President of Product Management....

Friday, September 16, 2016

Gefen Showcases its Next Generation 4K Video Over IP Products at CEDIA 2016

Gefen Showcases its Next Generation 4K Video Over IP Products at CEDIA 2016

DALLAS, TEXAS, September 16, 2016 – Building on its commitment to provide systems integrators with flexible, high performance solutions for extending and distributing Ultra High Definition AV,...