Press Releases and Information

Friday, March 4, 2016

Gary Sinise Foundation Turns to Core Brands to Manage Integrated Smart Home for Marine Corps Veteran

PETALUMA, CALIFORNIA, March 4, 2016 – Sgt. Nick Kimmel is a true American hero. After turning down a college baseball scholarship to join the Marines in 2008, his selflessness and patriotism was acknowledged by friends, family members and U.S. citizens alike. As Sgt. Kimmel served in Georgia, Eurasia, building a patrol base for the Georgian army, he landed on a 40-pound improvised explosive device (IED), knocking him unconscious for three days. Soon after, representatives from the Gary...

Thursday, March 3, 2016

Core Brands Recognizes Pro A/V Sales Excellence with 2015 Rep of the Year Award and Sales Achievement Award Presentations

PETALUMA, CALIFORNIA, March 3, 2016 – Leading audio, video control and power solutions provider Core Brands recently recognized several sales rep firms for outstanding sales achievement in the Pro A/V market by presenting them with Rep of the Year Awards at NAMM 2016.

According to Paul Roberts, Core Brands Sales Director of the Pro & OEM Channel, each of the rep firms singled out for recognition exceeded their plan in every measurable category. “We take great pride in having the...

Tuesday, March 1, 2016

Gefen Joins the Line Up of Core Brands Solutions Available from the ProSource Buying Group

PETALUMA, CALIFORNIA, March 1, 2016 – Extending and strengthening a business partnership that already includes other key brands in its solutions portfolio, the leading control, audio, video and power solutions provider Core Brands today announced that its award-winning line of Gefen audio, video, and computer signal processing solutions is now available to dealers from ProSource ( ), the largest integration, audio, and video...

Wednesday, February 24, 2016

The Beatles’ Famous ‘Apple Building’ in London Gets Residential Revamp with Automation Controlled by ELAN

PETALUMA, CALIFORNIA, February 24, 2016 – 94 Baker Street in Central London is infused with The Beatles’ history. In 1967, the band opened the “Apple Boutique” on the building’s first floor, which according to Paul McCartney, was a “beautiful place where beautiful people could buy beautiful things.” The boutique’s launch party drew a star-studded crowd with legends like George Harrison, Jack Bruce and Eric Clapton, just to name a few.

Fast forward almost fifty years, and, today, the...

Tuesday, February 9, 2016

Gefen Introduces 4K Ultra HD 8x9 Matrix Switcher For Seamless Video Delivery To Any Combination of 8 Displays

AMSTERDAM, NETHERLANDS, 9 February 2016 – Demonstrating its commitment to provide commercial installers with reliable, high-quality digital connectivity and AV signal processing, Gefen, the leader in audio/video signal processing solutions from Core Brands, today announced the introduction of the 4K Ultra HD 8x9 Matrix Switcher. This next generation switcher is designed to deliver centralized distribution of stunning 4K video to any combination of eight displays over a single CAT5 cable and...

Wednesday, January 13, 2016

Core Brands Announces ISE 2016 Dealer Training Seminars

PETALUMA, CALIFORNIA, January 13, 2016 – The leading home entertainment and control technology solutions provider, Core Brands , today announced a comprehensive schedule of brand-centric dealer training seminars it will host during ISE 2016 in Amsterdam from February 9-11, 2016. According to Director of Marketing Bill Hensley the information-packed sessions will focus on the ELAN, Furman, Gefen, Niles, SpeakerCraft, and Sunfire brands.

“Over the last 12 months Core...

Tuesday, November 10, 2015

Core Brands Extends Collaboration with Gary Sinise Foundation R.I.S.E Program

PETALUMA, CALIFORNIA, November 10, 2015 – Core Brands, a Nortek, Inc. company (Nasdaq: NTK) and a leader in home entertainment and control technology solutions, today announced the extension of its current collaboration with Gary Sinise Foundation and its R.I.S.E. program. The program builds specially adapted custom Smart Homes, anchored by ELAN control and automation systems, for American military personnel who have made extreme sacrifices...

Friday, October 16, 2015

Core Brands and Vision Werks Team Up to Execute Authorized Dealer and Brand Protection Program

PETALUMA, CALIFORNIA, October 16, 2015 – Core Brands, today announced the launch of a new program with Vision Werks Consulting, the recognized leader in brand protection policies and programs. Vision Werks is helping ensure that unauthorized Core Brands resellers are identified and their online visibility mitigated, which will enhance brand equity, protect each brand’s reputation and technology investment to provide greater overall reseller and customer satisfaction. The announcement was...

Friday, October 16, 2015

SpeakerCraft Launches new Models, Including New Top-Of-The-Line AIM LCR Series In-Wall Speaker

PETALUMA, CALIFORNIA, October 16, 2015 – Adding further strength to its award-winning architectural speakers line, SpeakerCraft , the premier audio brand from Core Brands, today announced eight new speakers to its product mix. The announcement was made at the Core Brands booth (#4128) at CEDIA Expo 2015 at the Dallas Convention Center in Dallas, Texas.

The new models include six new Profile models: Two top-of-the-line in-wall theater...

Thursday, October 15, 2015

Gefen Unveils Two New 4K UltraHD Matrix Solutions for HDMI w/HDCP 2.2

PETALUMA, CALIFORNIA, October 15, 2015 – Gefen, the industry-leading provider of audio/video signal distribution solutions for commercial and residential applications, today unveiled two next-generation 4K UltraHD Matrix Solutions for HDMI w/HDCP 2.2. These two rack-mountable matrix switchers support resolutions up to 4K Ultra HD at 60 Hz 4:2:0 and 4K Cinema (DCI - 4096 x 2160) at 30 Hz. Each is ideal for situations where audio/video needs to be distributed to multiple screens in multiple...