Press Releases and Information

Thursday, October 15, 2015

Core Brands Simplifies Business Transactions With Breakthrough New Dealer Portal

PETALUMA, CALIFORNIA, October 15, 2015 – Underscoring its commitment to provide dealers with more business opportunities from more brands than ever before, leading control, audio and power solutions provider Core Brands today announced that its iconic brands are now available through a new, user-friendly online dealer portal. The portal also features CI-focused products from Nortek sister companies, beginning with Omnimount, Broan-Nutone and Nortek Security & Control....

Monday, September 28, 2015

ELAN Powers Smart Home Oasis for Gary Sinise Foundation R.I.S.E. Home Recipient Jason Ross

PETALUMA, CALIFORNIA, September 28, 2015 – After United States Marine Corps veteran Jason Ross returned from his first tour in Japan, he reenlisted in a new field – explosive ordinance disposal (EOD). Through vigorous training, Ross became an EOD specialist and was deployed to Afghanistan twice, putting his life on the line every day to protect his country’s freedom. In March 2011, Ross stepped on an improvised explosive device, losing both of his legs and part of his pelvic bone. The Gary...

Monday, August 3, 2015

Core Brands Strengthens Program with Azione Unlimited

PETALUMA, CALIFORNIA, August 3, 2015 – Building upon an already strong relationship, leading control, audio and power solutions provider Core Brands today announced it has strengthened its program with Azione Unlimited, the education and buying group for custom retailers and integrators, by making its Panamax®, Furman®, BlueBOLT® and Xantech® products available to the entire Azione dealer network. This is in addition to the ELAN® and Sunfire® brands previously available.

“Core Brands...

Monday, August 3, 2015

Gefen Becomes Part of Core Brands, Strengthening The Portfolio of Solutions Offered to Growing Dealer Network

PETALUMA, CALIFORNIA, August 3, 2015 — In a move designed to strengthen the synergies that already exist between the two organizations, Core Brands and Gefen today announced that, effective immediately, Gefen will join the Core Brands family of leading solutions offered to its growing network of residential and commercial integrators and installers. The announcement was made by Core Brands President Joe Roberts and Gefen President Tony Dowzall.


Monday, June 15, 2015

Core Brands Smart Technologies Afford Wounded Veteran Independent Living in New Smart Home

PETALUMA, CALIFORNIA, June 15, 2015 – A wounded soldier’s return to civilian life may be one of the hardest life transitions in the modern age. Today, the Gary Sinise Foundation, with the support of Core Brands, other technology manufacturers, and on-site contractors, unveiled the latest in a series of specially adapted custom “Smart Homes” built through the Foundation’s R.I.S.E. Program, specifically to make everyday home life as easy as possible for severely wounded vets.

Rusty Lee...

Thursday, April 16, 2015

San Diego 2014 Restaurant Of The Year Matches World-Class Food With High Tech Automation Thanks To ELAN

PETALUMA, CALIFORNIA, April 16, 2015 – When world-class chefs open a new restaurant, they want to create a unique dining experience that keeps guests enticed from the moment they walk through the doors until the next day when they inevitably tell all their friends about it. Richard Blais, winner of Bravo’s Top Chef All-Stars and host of several network television cooking shows, does this by using science and technology to offer dishes unlike any other. Think nitrogen-frozen desserts...

Friday, April 10, 2015

Core Brands Appoints Indigo Distribution as the Exclusive UK Distributor for the ELAN and Niles Product Lines

PETALUMA, CALIFORNIA, April 10, 2015 — Leading control, audio and power solutions provider Core Brands today announced the appointment of Indigo Distribution as the exclusive distributor of its award-winning ELAN and Niles brands in the UK. The appointment, effective immediately, is in recognition for Indigo’s outstanding contribution to the double-digit growth in Ireland of ELAN’s control and automation products as well as Niles audio products. The announcement was made by Core Brands...

Monday, March 23, 2015

Karoleena Homes Builds An Industry-Leading Business With Elan Home Control

Innovative Canadian custom modular homebuilder aims to offer the most technologically advanced homes people can buy.

PETALUMA, CALIFORNIA, March 23, 2015 – Modular homes have a lot of advantages over traditional on-site built homes. Constructed in factories, there are no weather delays, custom design options are unlimited, all inspections can be done quickly and build time can be measured in weeks instead of months, often leading to lower costs. Today, Calgary-...

Thursday, March 12, 2015

New Florida Home Shows How Much Home Technology Your Remodeling Dollars Can Buy

Florida integrator wins CEA Mark of Excellence Award for Home of the Year under $50,000 with a whole-home ELAN g! control system and Niles in-ceiling speakers.

PETALUMA, CALIFORNIA, March 12, 2015 – Ask any new owner of a home automation system why they wanted to upgrade their home’s tech and the answer will almost always be some version of, “We just wanted things to be simpler.” Whether it’s conserving power, managing security, operating heating/cooling or having...

Tuesday, March 10, 2015

Core Brands Technologies Help Provide Independence For Wounded Veteran In New Donated Home

PETALUMA, CALIFORNIA, March 10, 2014 – Smart homes can change lives. Just ask veteran MSG John Masson and his family, who were recently handed the keys and iPad to their new specially adapted smart home at a dedication ceremony held in Southern Pines, North Carolina. After losing three limbs in Afghanistan in 2010, Masson was selected by Building for America’s Bravest, a partner program of the Gary Sinise Foundation’s R.I.S.E. program, to receive a smart home that aims to ease daily...